Hemp has become increasingly popular over the last few years, with many people turning to this versatile plant for a variety of uses. It is important to understand that there are a number of different hemp user segments in the market. Many people have an idea of the standard hemp consumer, but don’t understand that each of these segments have their own unique set of interests and motivations.
Medical Hemp Consumers
One segment of hemp users are those who use hemp for medicinal purposes. This group of people are interested in the potential therapeutic benefits of hemp-derived products, such as topicals and tinctures. They may be looking for relief from chronic pain, anxiety, or other ailments. These users are often looking for reliable, high-quality products that are backed by scientific research.
Recreational Hemp Consumers
Another segment of hemp users are those who use hemp for recreational purposes. This group of people may be interested in hemp-derived products for their potential psychoactive effects. They may be looking for products that are high in THC, the main psychoactive compound in cannabis. These users may also be interested in hemp-derived products for their potential to enhance their mood or provide a sense of relaxation.
These two macrosegments cover two different ends of the spectrum. Between the two, there are other microsegments of hemp consumers that would align with the two Elevated Hemp Solution brands, Happy Place Hemp and Elevated Soul.
We’ve discussed Happy Place Hemp in previous content, and described the type of consumer that would align most with this brand. Today, we’ll be discussing the Elevated Soul brand and the consumer profile these products best suit.
Elevated Soul Consumers
A hemp consumer focused on wellness is someone who is looking to improve their overall health and wellbeing through the use of hemp-derived products. This consumer is likely to be conscious of the ingredients and quality of the products they use, and will likely be looking for products that are organic, non-GMO, and sustainably sourced. They may also be looking for products that are free from chemicals, pesticides, and other toxins. This type of consumer is likely to be interested in the therapeutic benefits of hemp, such as its anti-inflammatory, anti-anxiety, and antidepressant properties. They may also be looking for products that are specifically designed to help with sleep, stress, and pain management.
Oftentimes, there is something that holds people back from experiencing the outlined benefits of CBD despite their desire for its benefits. The taste and aroma of hemp can often bring a strong attachment to different stigmas associated with hemp products. A hemp consumer who desires the benefits of CBD without the natural taste and aroma derived from hemp would look for products that are specifically designed for these effects without the latter.
The Elevated Soul brand features hemp products with a double distillation process that removes the taste and aroma of hemp from the CBD, making it much more enjoyable to consume. This process is incredibly effective, as it removes any trace of the hemp plant, leaving only the purest form of CBD. It is a great way to ensure that you are getting the highest quality CBD, while creating a pathway for consumers to enjoy the benefits of CBD without any unpleasant tastes or smells.
Elevated Soul’s tinctures, capsules, and topicals provide a discreet way to consume CBD. They are lab-tested, high-quality products and are designed for consumers focused on the wellness benefits of CBD and do not want to be associated with stigmas that revolve around the marijuana industry. Elevated Soul is perfect for the hemp consumer who is well-informed about the benefits of CBD and how it can elevate their mind, body, and soul. Explore the Elevated Soul brand on our shopping site to find the perfect hemp product for you!
Statements on this site have not been evaluated by the Food and Drug Administration (FDA). Our products are not intended to diagnose, treat, cure or prevent any disease. All products sold by Elevated Hemp Solutions have a THC content less than 0.3%.